Global Service Management : Principles and Practices(글로벌 시대의 서비스 경영론)(영문판)
도서명:Global Service Management : Principles and Practices(글로벌 시대의 서비스 경영론)(영문판)
저자/출판사:Hak-Seon Kim , Seieun Kim , A/백산출판사
쪽수:248쪽
출판일:2024-09-06
ISBN:9791165679132
목차
1. Understanding Service Management
2. Service Customer
3. CRM (Customer Relationship Management)
4. Service Differentiation
5. A Case Study on Service Differentiation
6. Service Marketing
7. Service Quality
8. Service Leadership
9. Customer Satisfaction Management
