Fashion Biz in dongdaeMun Market seoul
도서명:Fashion Biz in dongdaeMun Market seoul
저자/출판사:Bong(Bong Sik) Sul/이담북스
쪽수:307쪽
출판일:2023-11-30
ISBN:9791169838269
목차
Prologue
Part 1. Fashion, Life Value, and Happiness
Fashion and Value of Life
Clothes make the Man
Fashion and Happiness
Fashion and Consumer Needs
Products, Speed, and Price
Part 2. Fashion and Entrepreneurship
Fashion and Entrepreneurship
From Opulence to Elegance
Fast Fashion and Market Failure
Flag of Fashion Revolution
Dongdaemun-style of Entrepreneurship
Part 3. Fashion and Supply-side Partnership
Dongdaemun Fashion Cluster
The Circle of Safety
Dokkebi Market
Supply Chain Management
Pearls in the Mud
Part 4. Fashion Design and Midas Touch
Designing and the Midas Touch
Designer as an Entrepreneur
Fashion Design and Craftsmanship
The Designing Rule of Conduct
Every day is a Fashion Show
Part 5. Fashion and Smart Factory of Sewing
Every Little Bit Helps
Smart Management of Factory
Swan Lake and Tears
Labor Productivity
Specialization and Outsourcing
Part 6. The Law of Scissors and Wholesaling
Fabric Market and Competitive Edge
The Law of Scissors
Fast Bind, Fast Find
The Flower and its Strength
Victory before the War
Part 7. Competition and Market Power
Pure Competitive Market
Competitiveness
Free Market Entry
Faster and Faster
Productivity and Market Power
Part 8. Quality Massage
Products, Products, and Products
Quality Message
Buyer Satisfaction Commerce
Nothing but Novelty
Sell them Confidence
Part 9. The Moment of Truth
Give and Take
The Moment of Truth
Ecology and Fashion Marketing
Finishing Strong is Epic
Mind over Matter
Part 10. What a Wonderful Marketplace
Phoenix Management
Merchant Prince’s Dignity
New Normal of Fashion Biz
Creative Destruction
Dongdaemun Fashion Revolution
Epilogue
Appendix : Fashion retailing, where and how to purchase
